Pricing

Reseller's Term of Service

Last updated: April 25, 2024

AI-DBA Partner Program Disclaimer

Welcome to the AI-DBA Reseller Program. This program is designed to progressively enable three levels of partners to market, sell, and support AI-DBA with the advanced Artificial Intelligence-powered Database Administration software worldwide. By joining our Reseller Program, the partner gains access to a range of benefits and resources to help succeed in the market.

Benefits of the AI-DBA Partner Program

  1. Product Differentiation: Enhance your service offerings by incorporating AI-DBA into your portfolio. By leveraging our cutting-edge AI technology, you can deliver advanced Microsoft SQL Server database administration capabilities, providing unique value to your customers and empowering your technical team with scalable solutions.
  1. Revenue Opportunities: Unlock revenue streams by leveraging AI-DBA. As a Service Partner, you can expand your service offerings to include comprehensive database administration services powered by AI-DBA. As a Platform Partner, you can earn attractive margins and recurring revenue by selling AI-DBA instances and subscriptions. As a Distributor, you can tap into global markets and drive substantial revenue growth, distributing AI-DBA exclusively to a pre-defined region.
  1. Market-Leading Solution: Partner with AI-DBA, a recognized market leader in AI-driven database administration trusted by enterprises worldwide and with a proven track record of optimizing database performance, reducing downtime, and enhancing overall efficiency. By aligning with our market-leading solution, you can be a trusted provider of cutting-edge database administration services.
  1. Marketing and Sales Support: Access comprehensive marketing and sales support to drive your success. Benefit from co-marketing initiatives, joint branding opportunities, and marketing collateral tailored to your service partner, reseller, or distributor business model. Leverage our expertise and resources to promote and sell AI-DBA, accelerating revenue growth effectively.
  1. Training and Enablement: Equip your team with the necessary knowledge and skills through our training and enablement programs. We offer comprehensive training materials, documentation, and support to empower you to effectively sell and implement AI-DBA as a reseller partner.
  1. Technical Support: Access dedicated technical support to address any inquiries or challenges your team may encounter. Our expert support team is committed to providing timely assistance, technical guidance, and issue resolution to ensure the smooth implementation and operation of AI-DBA for your clients.
  1. Joint Business Planning: Collaborate with us to develop business plans aligning with your strategic goals and objectives. We are committed to supporting your growth and success as a reseller partner through mutually beneficial initiatives, ensuring a strong partnership and driving mutual business success.
  1. Partner Community: Join a dynamic partner community that fosters networking opportunities, knowledge sharing, and best practice exchange. Engage in partner events, webinars, and forums to collaborate with other successful reseller partners. Benefit from industry insights, peer support, and access to experts within the AI-DBA ecosystem.
  1. Continuous Innovation: Stay ahead of the competition by staying abreast of the latest product updates, roadmap insights, and new feature releases from AI-DBA. As a committed partner, your feedback will help shape the future direction of AI-DBA, ensuring that you and your clients always benefit from the latest advancements in AI-driven database administration technology. As a distributor, you will play a crucial role in expanding the global reach, unlocking even greater growth potential.

This program aims to establish a collaborative ecosystem that leverages the strengths and expertise of each partner level to drive sales, implementation, and support for AI-DBA. Here's a summary of how the program addresses the partnership:

A reseller Partner is focused on selling AI-DBA subscription directly to end customers. They typically act as a sales channel, leveraging their own sales and marketing resources to identify potential customers, generate leads, close deals, and all levels of support to operate the platform. Some conditions associated with a Reseller partner level include:

  • Extensive market reach and local market knowledge.
  • Demonstrated sales and marketing capabilities, including a proven customer base.
  • Understanding the AI-DBA solution's value proposition and ability to communicate it effectively to the potential customers.
  • Training requirements to ensure AI-DBA product knowledge.

Depending on the target market or industry focus of the SQL Server Professional services company, the Reseller Partner may be required to have expertise or experience in specific verticals or industries. This ensures they understand customers' unique requirements and challenges in those industries.

The reseller partner should be willing to collaborate with the AI-DBA sales and marketing teams. This collaboration can involve joint sales activities, participation in marketing campaigns, and sharing of customer insights and market trends.

The reseller partner should be committed to continuous training and staying updated with the latest advancements in AI-DBA features and related technologies. This can include attending training programs, webinars, and conferences organized by AI-DBA Software Inc. or its partners.

AI-DBA Reseller Program Agreement

This agreement is between the principal and reseller of the AI-DBA Software as a Service (SaaS).  The reseller has joined the principal’s reseller program and given access to https://partner.ai-dba.net/.  By joining the reseller program, the parties agree to the terms governing the reseller program.  This document will be available for download at any time in the reseller login access area.  The End User Terms and Standard Terms and conditions of sale also apply.

WHEREAS:

as “Reseller Partner” of the AI-DBA subscription in the Territory and the reseller wishes to provide re-marketing, installation and other services for the AI-DBA Software subscription in accordance with this agreement.

IT IS AGREED as follows:

1.            Definitions

In this agreement, unless the context otherwise requires, the following terms shall have the following meanings:

 “Claim”                                                 the meaning given to it in clause 4.1;

 “Commencement Date”               the date set out at the head of this agreement;

 “Documentation”                            the then current user guides, if any, that are provided by the principal for use with the Products;

“First Level”                                       when applied to Support and Maintenance means initial support and maintenance services supplied to a reseller's Client including the receipt of incoming calls, collection of basic information (e.g. problem details, error codes, impact, actions taken by the reseller's Client), simple diagnostics and application of non-complex published remedial action.

“Intellectual Property Rights”     all vested contingent and future intellectual property rights including but not limited to goodwill, reputation, rights in confidential information,  copyright,  trademarks,  logos,  service  marks,  devices, plans,   models, diagrams, specifications, source and object                code materials, data and processes, design rights, patents, know-how, trade secrets,  inventions,  get-up,  database  rights  (whether  registered  or unregistered) and any applications or registrations for the protection of these rights and all renewals and extensions thereof existing in any part of the world whether now known or in the future created;

“Subscription Fee”                          the fee payable for the license of the Products pursuant to clause 14.1;

 

“Subscription User agreement”  the principal's End User subscription agreement and standard terms and conditions to be accepted by each reseller Client, as varied from time to time and provided to the reseller.

“Maintenance”                                 the analysis, coding, testing and release of corrections to the Products;

 “Marks”                                              the trademarks, trade names or service marks set out in Schedule 1;

 “Minimum Targets”                        the targets set out in Schedule 2 as amended by the principal from time to time;

 “Normal Support Hours”              the times set out in the principal’s global support information;

 “Permitted Purpose”                     the meaning given to it in clause 3.5;

 “Price List”                                         the prices as notified by the principal to the reseller every 1st January;

“Problem”                                          the reseller's problems/queries that are notified to the principal's Technical Support Contacts by the reseller's Technical Support Contacts in accordance with the provisions of the principal Global Support Information;

“Products”                                         the Products set out as AI-DBA and Add-Ons;

“Release”                                            a version of the Product made available by the principal to the reseller;

“reseller's Client”                             a person or entity in the Territory who places an order for the Product with the reseller, which order is sub-contracted by the reseller to the principal;

 “Restricted Information”              the meaning given to it in clause 15.1;

 “Second Level”                                 when applied to Support & Maintenance means support & maintenance services other than First Level such as advanced diagnostics and              problem-solving, problem management, software workaround and software solution provision.

“Software Fault”                              behavior of the Product which does not meet any reasonable interpretation of the behavior described within the Documentation. For the avoidance of doubt, a Software Fault does not occur when the Product does not meet a particular need but does meet a reasonable interpretation of the behavior defined in the Documentation;

 “SLA”                                                    principal Global Support Information;

 “Support”                                          the provision of a response to problems by electronic mail, letter or fax in accordance with the provisions of the SLA;

“Support Fee”                                    the fee payable for Support and Maintenance pursuant to clause 14.2;

“Technical Support Contacts”     people who (a) are trained and competent in all aspects of using and administering the Products and (b) are named in the SLA;

“Term”                                                 the period starting on the Commencement Date and expiring one years thereafter unless either extended or earlier determined as provided in this agreement;

 “Territory”                                          As per the region/country of the reseller.

 

2.            Appointment and subscription

2.1         The principal appoints the reseller as an exclusive reseller of the Products to the reseller's Clients for the Term in the Territory and the reseller agrees to act in that capacity subject to the terms and conditions of this agreement.

2.2         Nothing in this agreement shall prevent the principal from supplying the Products to other clients in the Territory either directly or via other resellers or agents upon expiry of exclusivity. All rights not specifically and expressly granted to the reseller under this agreement are reserved to the principal.

2.3         The principal, in consideration of the reseller's obligations under this agreement, grants to the reseller a personal, non-transferable, non-exclusive right to use, market and support the Products and Documentation (including the Intellectual Property Rights therein) only to the extent strictly necessary for the reseller to perform its obligations under this agreement and for no other purpose whatsoever.

2.4         The reseller grants to the principal a personal, non-exclusive license to use the reseller's Intellectual Property Rights provided by the reseller solely in the principal's own sales and promotional material and to the extent strictly necessary for the principal to perform its obligations under this agreement.

3.            Intellectual Property Rights

3.1         The principal or its licensor is the owner or licensee of all Intellectual Property Rights forming part of the Products and Documentation (including the Marks).

3.2         Neither this agreement nor any license or sub-license granted under this agreement shall be construed to convey or transfer any ownership or proprietary interest in any Intellectual Property Rights in the Products, Documentation or the Marks to the reseller or any third party.

3.3         The reseller agrees that it will make no other copies of the Products nor any print outs of the Documentation save that it may make a reasonable number of copies of such but only to the extent and for the duration that is reasonable for First Level Support and Maintenance, back-up, archival, and training purposes.

3.4         Subject to clause 3.5 and except to the extent that the principal cannot prohibit such acts by law, the reseller agrees not to translate, adapt, vary, modify, disassemble, decompile or reverse engineer the Products and/or Documentation or create derivative works of the same for any purpose (including error correction or any other type of maintenance) without the principal’s prior written consent.

3.5         Notwithstanding clause 3.4, in the case of reverse analysis where permitted by applicable law, the reseller may incidentally decompile the Products only if it is essential to do so in order to achieve interoperability of the Products with another software program or hardware ('Permitted Purpose') and provided the information obtained by the reseller during such decomplication is only used for the Permitted Purpose and is not disclosed or communicated to any third party with the principal's prior written consent and is not used to create any software which is substantially similar to the expression of the Products nor used in any manner which would be restricted by copyright.

3.6         Notwithstanding clause 3.5, the reseller undertakes to first consult the principal regarding any data the reseller requires in order to achieve interoperability or to deduce underlying ideas and principles so that the principal may consider making the same available to the reseller (without the reseller having to rely on clause 3.5) subject to the restrictions on disclosure set out in clause 3.5.

3.7         The reseller agrees that:

3.7.1     the Products and Documentation are the valuable property of the principal and shall be treated as confidential as described under clause 15;

3.7.2     it will not sell, license, lease, rent, loan, lend, transmit, network, or otherwise distribute or transfer the Products and/or Documentation in any manner to third parties save as is expressly permitted otherwise in this agreement; and

3.7.3     it will maintain true and accurate records to enable the principal to ensure the reseller's compliance with the terms of this agreement. The reseller will permit the principal to have access to all of the reseller's records and computer systems and to use software audit tools on the reseller's systems that may reasonably be required in relation thereto.

3.8         The reseller undertakes throughout the Term:

3.8.1     not to cause or permit anything which may damage or endanger the principal's Intellectual Property Rights or the principal's title to them or assist or allow others to do so;

3.8.2     to notify the principal of any actual, threatened or suspected infringement of the principal's Intellectual Property Rights;

3.8.3     to notify the principal of any claim by any third party that the Products infringe any Intellectual Property Rights of any third party;

3.8.4     to take such reasonable action as the principal may direct at the expense of the principal in relation to such infringement;

3.8.5     to affix such notices to the Products or their packaging or advertising as the principal may be legally or statutorily required to do;

3.8.6     to compensate the principal for any use by the reseller of the principal's Intellectual Property Rights otherwise than in accordance with this agreement;

3.8.7     to indemnify the principal for any liability incurred to third parties for any use of the principal's Intellectual Property Rights otherwise than in accordance with this agreement;

3.8.8     on the expiry or termination of this agreement forthwith not to use the Intellectual Property Rights save for any Products already purchased under the terms of this agreement;

3.8.9     not to tamper with any markings or name plates or other indication of the source of origin of the Products which may be placed by the principal on the Products;

3.8.10   to use the Marks (in compliance with all relevant laws and regulations) whenever any Product is referred to by the reseller;

3.8.11   not to use any name or mark similar to or capable of being confused with the Marks nor modify any of the Marks in any way nor use the Marks or any derivation of them otherwise than is permitted by this agreement;

3.8.12   to permit the principal to review without notice marketing materials containing the Marks;

3.8.13   to acknowledge that any goodwill or reputation for the Products or Documentation generated by the reseller's obligations under this agreement will belong to the principal and upon termination of this agreement for whatever reason the reseller shall not be entitled to claim recompense or compensation for such enhanced goodwill or reputation.

4.            Third Party Claims

4.1         The principal shall defend, at the principal's expense, any claim (the 'Claim'), brought against the reseller alleging that any Product and/or Documentation as acquired under this agreement infringes an Intellectual Property Right of a third party. The principal shall pay all costs and damages awarded or agreed to in settlement of a Claim PROVIDED THAT the reseller furnishes the principal with prompt written notice of the Claim and provides the principal with reasonable assistance and sole authority to defend or settle the Claim.

4.2         If in the principal's reasonable opinion, the Products become the subject of a Claim, then the principal shall either obtain for the reseller the right to continue using the Product and/or Documentation, replace it, or, with the prior written consent of the reseller, modify it so it becomes non-infringing. If such remedies are not reasonably available (in the principal's sole opinion), [then the reseller shall return the Products and/or Documentation which are the subject of the Claim] OR [then the principal shall grant the reseller a credit for any Product and/or Documentation supplied, as normally depreciated, and accept its return.]

4.3         The principal shall have no liability for any Claim resulting from the combination of the Product with other products which were neither supplied nor combined with the Product by the principal.

5.            principal's Obligations and Rights

5.1         The principal agrees with the reseller through the Term:

5.1.1     to provide and promptly update information about the Products;

5.1.2     to provide the reseller with sales and marketing materials relating to the Products for the reseller to use, reproduce and distribute solely for the purpose of the reseller fulfilling its obligations under this agreement;

5.1.3     to provide the reseller with copies of the subscription User agreement in a form suitable for use by the reseller, along with all necessary supporting subscriptions or documentation as varied from time to time;

5.1.4     to provide training to the reseller on the use of the Products in accordance with the principal's recommended training procedures;

5.1.5     to provide Second Level Support and Maintenance services to the reseller’s Technical Support Contacts in accordance with clause 8;

5.2         On the Expiry Date, the principal agrees to extend the Term for a further period of 12 months without breaking continuity PROVIDED THAT the reseller:

5.2.1     has properly observed and performed its obligations under this agreement throughout the Term; and

5.2.2     serves a notice on the principal requiring such extension not later than 30 days before the Expiry Date; and

5.2.3     accepts that the terms of this agreement shall apply to any extension of the Term (whether express or implied); and

5.2.4     has met the Minimum Targets.

5.3         The principal may add to the Products such other products as the principal may in its sole discretion deem appropriate PROVIDED THAT the reseller at the principal's request executes a new agreement in respect of the addition on the principal's standard terms current at the date of such agreement.

5.4         The principal shall be entitled for any reason to reject any order, tender or request for the Products submitted by the reseller.

5.5         The principal may, in its sole discretion, but after consultation with the reseller, amend the Minimum Targets from time to time during the Term.

6.            Reseller's Obligations

6.1         The reseller shall use best endeavors to promote and market the Products in the Territory (at its own cost), seek orders for the Products in the Territory, and carry out the other duties specified in this clause using all due care and diligence and shall cultivate and maintain good relations with the reseller's Clients and potential clients in the Territory in accordance with sound commercial principles.

6.2         The reseller accepts that the AI-DBA Software is NOT sold but subscribed.

6.3         The reseller shall conduct (at its own cost) the promotion and marketing of the Products in the Territory along with the provision of Support services with all due care and diligence.

6.4         The reseller shall provide First Level Support and Maintenance services to the reseller's Clients in accordance with clause 7 below, and shall provide co-operation and assistance to the principal in the principal's efforts to provide Second Level Support and Maintenance.

6.5         The reseller shall keep the principal informed of all its sales and promotion activities by means of monthly marketing and sales reports, which reports shall include details of all revenues associated with sale of the Products. The principal may at its own expense upon reasonable notice inspect and/or audit such reports in order to verify sales and orders and such audits and inspections shall take place during reasonable business hours and in such manner so as not to interfere with the reseller's normal business activities and on the understanding that the principal shall not be entitled to more than two audits in each calendar year during the Term.

6.6         The reseller shall throughout the Term:

6.6.1     obey the principal's reasonable instructions in relation to the intended use of the Products;

6.6.2     advertise regularly the Products by advertising in print or in digital media copies of which should be supplied to the principal at the reseller's expense upon the principal's request;

6.6.3     supply to the principal such information and support as may enable the principal to carry out its obligations under this agreement;

6.6.4     provide training to members of its own organization and to the reseller's Clients wishing to use the Products and

6.6.5     use its best endeavors to meet the Minimum Targets specified in Schedule 2 or as subsequently amended by the principal. [Failure to meet the Minimum Targets shall entitle the principal at its discretion to terminate this agreement on the Expiry Date.]

6.7         The reseller shall not:

6.7.1     describe itself as agent or representative of the principal except as expressly authorized by this agreement and NOT resell to other resellers.

6.7.2     hold itself out, or permit any person to hold it out, as being authorized to bind the principal in any way nor do any act which might reasonably create the impression that it is so authorized;

6.7.3     pledge the credit of the principal in any way;

6.7.4     use any advertising, promotional or selling materials in relation to the Marks, except those supplied or approved by the principal;

6.7.5     engage in any conduct which in the opinion of the principal is prejudicial to business or the marketing of the Products generally;

6.7.6     be concerned or interested either directly or indirectly in the manufacture, sale, promotion, marketing or importation into the Territory of any goods which compete with the Products, or have substantially similar functionality. [Provided always this clause 6.6.6 shall not apply where the reseller's Clients cannot use any of the Products or request an alternative product to the Product whereupon the reseller may sell, promote or market such products as it sees fit];

6.7.7     make or give any promises, warranties, guarantees or representations concerning the Products other than those contained in the subscription user agreement; or

6.7.8     supply any Products to any third party until such third party has signed the subscription user agreement or any related software subscriptions substantially in the form of the subscription user agreement unless the principal has given its prior written consent otherwise. The reseller shall only make material changes to the subscription user agreement that it agrees with the reseller Client if the principal has given its prior written consent to such changes.

6.8         The reseller shall indemnify and keep indemnified the principal from and against any and all loss fees and costs incurred by the principal resulting from breach of this agreement by the reseller including:

6.8.1     any act or neglect or default of the reseller's agents’ employees’ licensees or Clients;

6.8.2     breaches resulting in any successful claim by any third-party alleging libel or slander in respect of any claim in any Documentation or any other matters arising from the resale of the Products PROVIDED THAT such liability has not been incurred by the principal through any default on its part in carrying out the terms of this agreement.

6.9         The reseller shall pay all expenses of and incidental to performing its obligations under this agreement.

7.            Reseller's Support and Maintenance Obligations

7.1         The reseller shall provide First Level Support and Maintenance services for the Product to each reseller Client.

7.2         The reseller shall ensure that the Product and the reseller's Client's computer hardware are managed in a proper manner and that all persons with administrative authority over the Product shall be competent trained employees only or shall be persons under their supervision.

7.3         The reseller shall notify the principal if any Problem or Software Fault is not covered by this Clause 7 and any time spent thereafter by the principal investigating such Problems under the terms of Clause 8 will be chargeable at the principal's then current rate unless the reseller gives notice to the principal not to pursue such investigations. The principal shall invoice such charges at its discretion and such charges shall be paid within 30 days from the date of said invoice.

7.4         The reseller shall provide co-operation and assistance to the principal in the principal's efforts to provide Second Level Support and Maintenance. Such co-operation and assistance shall include but not be limited to:

7.4.1     a reasonable level of responsiveness to the principal's requirements and communications;

7.4.2     the timely transmittal and release to the principal of appropriate and accurate documentation and information;

7.4.3     the prompt review and analysis of the work performed by the principal; and

7.5         the making of facilities and personnel available to assist the principal when and to the extent as is reasonably requested.

8.            Principal’s Support and Maintenance Obligations

8.1         Subject to the terms of this agreement and unless otherwise agreed in writing between the parties the principal shall provide Second Level Support and Maintenance to the reseller during the Normal Support Hours in respect of the Products and Documentation.

8.2         The principal shall not be obliged to provide Second Level Support and Maintenance if payment of the Support Fee by the reseller or third party is overdue.

8.3         Pursuant to clause 8.1 above, the principal is obliged to:

8.3.1     respond only to Problems;

8.3.2     supply Second Level Support and Maintenance only to the reseller's Technical Support Contacts; and all other services shall be charged at the principal's standard rates.

8.4         The reseller shall nominate two Technical Support Contacts whose names are set out in the SLA. The reseller may change the identities of Technical Support Contacts from time to time upon prior written notice to the principal. The reseller accepts that it may not be possible for the principal to resolve a Problem in detail until it can be discussed with one of the Technical Support Contacts.

8.5         The principal shall act upon the reseller's Problems in accordance with the provisions of the SLA. If a Problem is due to a Software Fault, the principal shall thereupon use its reasonable endeavors to correct the Software Fault according to the time-scales as set out in the SLA.

8.6         Upon request, the reseller shall provide the principal with a written statement of any Problem requiring Support and/or Maintenance services.

8.7         Upon reasonable request, the reseller shall ensure that the principal's support personnel are provided with the appropriate approvals, access information and remote electronic access, via internet link, if necessary, for the purpose of investigating or rectifying reported Problems. [The reseller will indemnify the principal against any loss or damages resulting from the specified access not having adequate approval.]

8.8         The principal shall not be obliged to continue to provide Second Level Support and Maintenance services in respect of the relevant Problem if the reseller cannot provide or obtain such approvals, information and access set out in clause 8.7 above.

8.9         During this agreement additional functionality may also be released by the principal as separate modules and the principal may make such available to the reseller at an additional charge to be mutually agreed by the parties. The principal shall at its sole discretion decide what constitutes a separate module and whether to make such available to the reseller.

8.10       If the reseller requests the principal to carry out a modification or enhancement to the Product or supply other consultancy services then the same shall be carried out under a separate professional services agreement to be agreed by the parties at the relevant time. The principal shall be under no obligation to agree to perform such work however.

8.11       The principal shall keep the reseller informed in advance of any new modifications, intended or planned products which it has in development or products which it intends to replace or discontinue and the likely time-scale for introduction, replacement or discontinuation of the same.

9.            Exclusions from Support and Maintenance

9.1         The principal shall be under no obligation to provide Support and Maintenance in respect of:

9.1.1     problems resulting from any modifications or customization of the Product not made by or authorized in writing by the principal;

9.1.2     any software other than the Product;

9.1.3     incorrect or unauthorized use of Products or operator error where these are defined as use or operation not in accordance with the Documentation;

9.1.4     any fault in any computer hardware;

9.1.5     any programs used in conjunction with the Product;

9.1.6     use of the elements of the Product in any combination other than those specified in the Documentation;

9.1.7     use of the Products with any other software or products that the principal has not expressly authorized in writing to be used with the Products;

9.1.8     use of the Product with computer hardware, operating systems or other supporting software other than those specified in the Documentation.

10.         Warranty

10.1       The principal warrants that for a period of 90 days from delivery the Product latest release shall perform in accordance with published specification, current at the time of delivery.

10.2       The principal does not warrant that the functions of the products will meet any particular requirements or that their operation will be entirely error-free or that all program defects are capable of correction or improvement. All other warranties including any implied warranties of merchantability, satisfactory quality or fitness for purpose or ability to achieve a particular result are hereby excluded. In the absence of fraud, no oral or written information or advice given by the principal or its agents or licensees shall create a warranty or give rise to any other liability other than is given in this agreement.

10.3       The principal itself does not warrant third party products. Where the principal supplies third party hardware, the principal will pass on to the reseller the benefit of any third-party warranty which will usually be supplied by a third-party manufacturer as specified in the documentation provided with the third-party products.

11.         Warranty Remedies

11.1       In respect of the Products, the reseller agrees that its sole remedy in respect of any non-conformance with any warranty in this agreement is that the principal will remedy such non-conformance and if in the principal's reasonable opinion, it is unable to remedy such non-conformance the principal will accept return of the Product and refund the subscription Fee and Support Fee, if paid and on a depreciated basis, whereupon that particular reseller's Client's sub-license shall immediately terminate unless otherwise agreed in writing by the principal and the reseller.

12.         Limitation of Liability

12.1       The principal shall indemnify the reseller for personal injury or death caused by the negligence of its employees in connection with the performance of their duties under this agreement, or by defects in any Products supplied pursuant to this agreement.

12.2       The principal shall indemnify the reseller for direct damage to tangible property caused by the negligence of its employees in connection with the performance of their duties pursuant to this agreement. The principal's total liability under this clause shall be limited to a sum equivalent to the price paid to the principal under this agreement for the Products that are the subject of the reseller's claim.

12.3       Save in respect of claims for death or personal injury arising from the principal's negligence, in no event will the principal be liable for any damages resulting from loss of data or use, lost profits, loss of anticipated savings, nor for any damages that are an indirect or secondary consequence of any act or omission of the principal whether such damages were reasonably foreseeable or actually foreseen.

12.4       Except as provided above in the case of personal injury, death, and damage to tangible property, the principal's maximum liability to the reseller under this agreement or otherwise for any cause whatsoever (whether in the form of a refund, the additional cost of remedial services or otherwise) will be for direct costs and damages only and will be limited to the lesser of:

12.4.1   the sum for which the principal carries comprehensive insurance cover (subject to the principal actually recovering such sum from the insurer); or

12.4.2   a sum equivalent to the price paid to the principal under this agreement for the Products that are the subject of the reseller's claim.

12.5       In no event shall the principal be liable to the reseller for any losses whatsoever (whether lost future revenues, lost future profits, expenditure incurred to no benefit, or otherwise) suffered or incurred by the reseller solely or substantially because this agreement has been terminated.

12.6       All liability that is not expressly assumed in this agreement is hereby excluded. These limitations will apply regardless of the form of action, whether under statute, in contract, tort, including negligence, or any other form of action. For the purposes of this clause 'the principal' includes its employees, sub-contractors and principals. The reseller acknowledges that the principal's employees, sub-contractors and principals shall have the benefit of the limits and exclusions of liability set out in this clause. Nothing in this agreement shall exclude or limit liability for fraudulent misrepresentation.

12.7       Both parties acknowledge and agree that the limitations and exclusions of liability set out in this clause are reasonable and have been agreed taking into account the commercial value of this agreement to each party and the commercial standing of each party.

13.         Orders and Deliveries

Not applicable.

14.         Price

14.1       Prior to making any Product available to a reseller's Client, the reseller shall use AI-DBA calculator to estimate the charges in the respective region.

14.2       The principal shall charge the reseller Client for Second Level Support and Maintenance in respect of each sub-license granted to each reseller Client at the rates set out in the Price List (the ‘Support Fee’).

14.3       To streamline the payment process, the partner agrees to key in their credit card information in the Provider’s payment system for enabling auto-payment options. This ensures operational efficiency and compliance with the agreed payment schedule.

14.3.1   On an invoice being raised by the principal.

14.4       The reseller may at its sole discretion determine the price for the Products and for the First Level Support it supplies to the reseller Clients.

14.5       The Price List is subject to change by the principal with prior notice.

14.6       The reseller shall be liable for any other agreed fees, any national, European Union, value added, sales, excise, state, local or other taxes or customs duties applicable.

14.7       The reseller shall pay an interest charge on any sum outstanding to the principal at the rate of 4% on a monthly basis from the due date of payment until payment has actually been made. The reseller shall notify the principal in writing within 3 days or receipt of an invoice that the invoice is in dispute.

14.8       The subscription Fee and/or the Support Fee shall be payable to the principal in accordance with Schedule 3.

15.         Confidentiality

15.1       ‘Restricted Information’ means any private, secret or confidential information which is disclosed by either party pursuant to or in connection with this agreement (whether orally or in writing and whether or not such information is expressly stated to be confidential or marked as such).

15.2       Both parties shall at all times during the continuance of this agreement and after its termination:

15.2.1   use their best endeavors to keep all Restricted Information confidential and accordingly not disclose any Restricted Information to any other person; and

15.2.2   not use any Restricted Information for any purpose other than the performance of its obligations under this agreement; and

15.2.3   be responsible for the activities of any properly appointed sub-contractors or subsidiaries and undertake that they will be bound to the same extent of confidentiality as this clause.

15.3       The provisions of clause 15.2 shall not apply to:

15.3.1   any information in the public domain otherwise than by breach of this agreement;

15.3.2   information in the possession of the receiving party before disclosure thereof by the disclosing party;

15.3.3   information obtained without restriction from a third party; and

15.3.4   information required to be disclosed by a court of competent jurisdiction, governmental body or applicable regulatory authority.

16.         Duration and Termination

16.1       This agreement shall become effective on the Commencement Date and shall continue in force for a term of one year whereupon it shall renew automatically for successive annual terms unless either party gives at least 30 days’ notice in writing of its decision not to renew, such notice to expire on what would otherwise be the renewal date.

16.2       The principal shall be entitled to terminate this agreement by giving not less than 30 days’ written notice to the reseller if majority control of the reseller is acquired by any person or group of connected persons not having control of the reseller as at the date of this agreement.

16.3       The principal may terminate with immediate effect upon written notice any subscription user agreement if any the reseller’s Client commits a breach of the subscription user agreement where such breach has a material adverse effect on the principal’s Intellectual Property Rights in the Products.

16.4       Either party shall be entitled forthwith to terminate this agreement by written notice to the other if:

16.4.1   that other party commits any material breach of any of the provisions of this agreement and, in the case of a breach capable of remedy, fails to remedy the same within 30 days after receipt of a written notice giving full particulars of the breach and requiring it to be remedied;

16.4.2   an encumbrancer takes possession or a receiver is appointed over any of the property or assets of that other party;

16.4.3   that other party makes any voluntary arrangement with its creditors or becomes subject to an administration order;

16.4.4   that other party goes into liquidation (except for the purposes of amalgamation or reconstruction and in such manner that the company resulting therefrom effectively agrees to be bound by or assume the obligations imposed on that other party under this agreement);

16.4.5   anything analogous to any of the foregoing under the law of any jurisdiction occurs in relation to that other party; or

16.4.6   that other party ceases, or threatens to cease, to carry on business.

16.4.7 this Agreement supersedes and revokes all previous agreements, understandings, and communications, both oral and written, between the reseller partner and AI-DBA Software Inc. regarding the subject matter hereof. This Agreement constitutes the entire agreement between the parties concerning the Service.

17.         Termination Consequences

On the termination of this agreement for any reason:

17.1       the reseller shall within 30 days send to the principal or otherwise dispose of in accordance with the directions of the principal copies of all Products and Documentation and all advertising, promotional, sales material and Restricted Information relating to the Products then in the possession of the reseller;

17.2       the reseller shall cease to promote, market, advertise or solicit the reseller’s Clients for the Products;

17.3       the reseller shall have no claim against the principal for compensation for loss of reseller rights, loss of goodwill or any similar loss;

17.4       clauses that are necessary for the enforcement or interpretation of this agreement shall survive, which shall include clauses relating to confidentiality and protection of Intellectual Property Rights; and

17.5       subject as otherwise provided in this agreement and to any rights or obligations which have accrued prior to termination, neither party shall have any further obligation to the other under this agreement.

18.         Data Protection

The parties undertake to comply with the provisions of the Data Protection Act 1998 and any related legislation in so far as the same relates to the provisions and obligations of this agreement.

19.         Interpretation

19.1       In this agreement unless the context otherwise requires: 19.1.1 words importing any gender include every gender;

19.1.2   words importing the singular number include the plural number and vice versa;

19.1.3   words importing persons include firms, companies and corporations and vice versa;

19.1.4   references to numbered clauses and schedules are references to the relevant clause in or schedule to this agreement;

19.1.5   reference in any schedule to this agreement to numbered paragraphs relate to the numbered paragraphs of that schedule;

19.1.6   the headings to the clauses, schedules and paragraphs of this agreement will not affect the interpretation;

19.1.7   any reference to an enactment includes reference to that enactment as amended or replaced from time to time and to any subordinate legislation or byelaw made under that enactment;

19.1.8   any obligation on any party not to do or omit to do anything is to include an obligation not to allow that thing to be done or omitted to be done;

19.1.9   any party who agrees to do something will be deemed to fulfil that obligation if that party procures that it is done.

19.2       In the case of conflict or ambiguity between any provision contained in the body of this agreement and any provision contained in any Schedule, the provision in the body of this agreement shall take precedence.

20.         Agency, Partnership

This agreement shall not constitute or imply any partnership, joint venture, agency, fiduciary relationship or other relationship between the parties other than the contractual relationship expressly provided for in this agreement.

21.         Amendments

This agreement may not be released, discharged, supplemented, interpreted, amended, varied or modified in any manner except by an instrument in writing signed by a duly authorized officer or representative of each of the parties.

22.         Announcements

No party shall issue or make any public announcement or disclose any information regarding this agreement unless prior written consent has been obtained from the other party.

23.         Assignment

23.1       This agreement is personal to the parties and, subject to clause 23.2 below, neither this agreement nor any rights, subscriptions or obligations under it may be assigned by either party without the prior written approval of the other party.

23.2       Notwithstanding the foregoing, either party may assign this agreement to any acquirer of all or of substantially all of such party’s equity securities, assets or business relating to the subject matter of this agreement or to any entity controlled by, that controls, or is under common control with a party to this agreement. Any attempted assignment in violation of this clause will be void and without effect.

24.         Entire agreement

This agreement supersedes all prior agreements, arrangements and undertakings between the parties and constitutes the entire agreement between the parties relating to the subject matter of this agreement. However, the obligations of the parties under any pre-existing non-disclosure agreement shall remain in full force and effect in so far as there is no conflict between the same. The parties confirm that they have not entered into this agreement on the basis of any representation that is not expressly incorporated into this agreement.

25.         Force Majeure

Notwithstanding anything else contained in this agreement, neither party shall be liable for any delay in performing its obligations under this agreement if such delay is caused by circumstances beyond its reasonable control (including without limitation any delay caused by any act or omission of the other party) provided however that any delay by a sub-contractor or principal of the party so delaying shall not relieve the party from liability for delay except where such delay is beyond the reasonable control of the sub-contractor or principal concerned. Subject to the party so delaying promptly notifying the other party in writing of the reasons for the delay (and the likely duration of the delay), the performance of such party’s obligations shall be suspended during the period that the said circumstances persist and such party shall be granted an extension of time for performance equal to the period of the delay. Save where such delay is caused by the act or omission of the other party (in which event the rights, remedies and liabilities of the parties shall be those conferred and imposed by the other terms of this agreement and by law):

25.1       any costs arising from such delay shall be borne by the party incurring the same;

25.2       either party may, if such delay continues for more than 10 weeks, terminate this agreement forthwith by giving notice in writing to the other.

26.         Notices

26.1       All notices under this agreement shall be in writing.

26.2       Notices shall be deemed to have been duly given:

26.2.1   when delivered, if delivered by courier or other messenger (including registered mail) during normal business hours of the recipient; or

26.2.2   when sent, if transmitted by fax or e-mail and a successful transmission report or return receipt is generated; or

26.2.3   on the fifth business day following mailing, if mailed by national ordinary mail, postage prepaid; or

26.2.4   on the tenth business day following mailing, if mailed by airmail, postage prepaid, in each case addressed to the most recent address, e-mail address, or facsimile number notified to the other party.

27.         Schedules

The provisions of all Schedules shall form part of this agreement as if set out here.

27.1       Marks

  • AI-DBA
  • AI-DBA SaaS
  • AI-DBA Software
  • AI-DBA Software Inc.

27.2       Minimum Targets

Not Applicable.

27.3       Subscription Fee for reseller

Pay-as-you-go (PAYG) subscription model per feature usage.

Payment Terms

  • All payment must be paid in CAD currency in exact amount fee.
  • Product is sold for a Pay-as-You-Go (PAYG) price model. principal shall receive net amount of the invoices per utilization. Miscellaneous fee ie. Bank charges and government taxes is to be bear by reseller or its client. Activation shall be withheld the in event there is any dispute to the invoice or payment until the dispute has been resolved.
  • The reseller is advised to provide at least one Credit Card for invoice auto remittance. The payment remittance is conducted by Stripe (a well-known payment gateway).

28.         Severance

If any provision of this agreement is prohibited by law or judged by a court to be unlawful, void or unenforceable, the provision shall, to the extent required, be severed from this agreement and rendered ineffective as far as possible without modifying the remaining provisions of this agreement, and shall not in any way affect any other circumstances of or the validity or enforcement of this agreement.

29.         Successors and Assignees

29.1       This agreement shall be binding upon, and inure to the benefit of, the parties and their respective successors and permitted assignees, and references to a party in this agreement shall include its successors and permitted assignees.

29.2       In this agreement references to a party include references to a person:

29.2.1   who for the time being is entitled (by assignment, novation or otherwise) to that party's rights under this agreement (or any interest in those rights); or

29.2.2   who, as administrator, liquidator or otherwise, is entitled to exercise those rights, and in particular those references include a person to whom those rights (or any interest in those rights) are transferred or pass as a result of a merger, division, reconstruction or other reorganization involving that party. For this purpose, references to a party's rights under this agreement include any similar rights to which another person becomes entitled as a result of a novation of this agreement.

30.         Waiver

No delay, neglect or forbearance on the part of either party in enforcing against the other party any term or condition of this agreement shall either be or be deemed to be a waiver or in any way prejudice any right of that party under this agreement. No right, power or remedy in this agreement conferred upon or reserved for either party is exclusive of any other right, power or remedy available to that party.

31.         Counterparts

This agreement may be executed in any number of counterparts or duplicates, each of which shall be an original, and such counterparts or duplicates shall together constitute one and the same agreement.

32.         Time of the Essence

Time shall be of the essence in this agreement as regards any time, date or period mentioned in this agreement or subsequently substituted as a time, date or period by agreement in writing between the parties.

33.         Subcontracting

With the prior written consent of the principal (such consent not to be unreasonably withheld or delayed) the reseller may perform any or all of its obligations under this agreement through agents or sub-contractors, provided that the reseller shall remain liable for such performance and shall indemnify the principal against any loss or damage suffered by the principal arising from any act or omission of such agents or sub-contractors.

34.         Language

This agreement is made only in the English language. If there is any conflict in the meaning between the English language version of this agreement and any version or translation of it in any other language, the English language version shall prevail.

35.         Set-off

Where either party has incurred any liability to the other party, whether under this agreement or otherwise, and whether such liability is liquidated or unliquidated, each party may set off the amount of such liability against any sum that would otherwise be due to the other party under this agreement.

36.         Third Parties

The parties confirm their intent (subject to clause 12.6) not to confer any rights on any third parties by virtue of this agreement and accordingly the Contracts (Rights of Third Parties) Act 1999 shall not apply to this agreement.

37.         Reservation of Rights

All rights not specifically and expressly granted to the reseller by this agreement are reserved to the principal.

38.         Retention of Title

38.1       All goods supplied by the principal to the reseller under the terms of this agreement shall remain the sole and absolute property of the principal both in law and in equity until the reseller shall have paid the principal the agreed price PROVIDED THAT no title shall pass in respect of software which is licensed only and any implied or actual license under this agreement is revoked upon non-payment.

38.2       The reseller acknowledges that it is in possession of all goods supplied under the terms of this agreement solely as bailee for the principal until the reseller shall have paid the principal the agreed price.

38.3       Until such time as in accordance with the above provisions the reseller becomes the owner of the Products the reseller will store them in a manner which makes them readily identifiable as the products of the principal.

38.4       Notwithstanding the retention of the property in the Products by the principal in accordance with the above provisions all Products supplied by the principal to the reseller under the terms of this agreement shall be at the insurable risk of the reseller as soon as they are delivered by the principal to the reseller's premises or otherwise to its order.

38.5       Until such time as in accordance with the above provisions either the reseller shall have ceased to have the right to retain possession of the goods or shall have acquired the property in them, the reseller shall be entitled to resell the Products in the ordinary course of the business but shall account to the principal for the proceeds of sale.

39.         Proper Law and Jurisdiction

39.1       This agreement and all matters arising from it and any dispute resolutions referred to below shall be governed by and construed in accordance with English law notwithstanding the conflict of law provisions and other mandatory legal provisions save that:

39.1.1   the principal shall have the right to sue to recover its fees in any jurisdiction in which the reseller is operating or has assets; and

39.1.2   the principal shall have the right to sue for breach of its Intellectual Property Rights and other proprietary information and trade secrets (whether in connection with this agreement or otherwise) in any country where it believes that infringement or a breach of this agreement relating to its Intellectual Property Rights might be taking place.

39.2       Each party recognizes that the other party's business relies upon the protection of its Intellectual Property Rights and that in the event of a breach or threatened breach of Intellectual Property Rights, the other party will be caused irreparable damage and such other party may therefore be entitled to injunctive or other equitable relief in order to prevent a breach or threatened breach of its Intellectual Property Rights.

39.3       If the parties cannot resolve the dispute internally, the parties shall irrevocably submit to the exclusive jurisdiction of the courts of Canada for the purposes of hearing and determining any dispute arising out of this agreement. For the avoidance of doubt, the place of performance of this agreement is agreed by the parties to be British Columbia, Canada.

39.4       If the dispute shall be of a technical nature relating to the functions or capabilities of the Products or any similar or related matter then such a dispute shall be referred for final settlement to an expert nominated jointly by the parties or failing such nomination within 14 days after either party's request to the other therefore nominated at the request of either party by the President for the time being of the British Computer Society. Such expert shall be deemed to act as an expert and not as an arbitrator. His decision shall (in the absence of clerical or manifest error) be final and binding on the parties in equal shares unless he determines that the conduct of either party is such that such party should bear all of such fees.

39.5       In any other case the dispute shall be determined by the Court in Canada and the parties submit to the exclusive jurisdiction of that Court for such purposes.


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